Category: Event Marketing

A corporate or business event is held for numerous reasons. Such events are usually arranged to promote a new launch and also to attract new clients while strengthening the relationship with the current clients.

Meetings, conferences, holiday parties are a few types of corporate events. As much as a corporate event should be informative, it has to also be interactive with a bit of entertainment involved. Moreover, the event should be able to create a lasting and memorable impression on all the invitees at the end of the event.

Read below to be aware of some ways in which you can successfully host a corporate event if you are hoping to arrange one shortly.

1. Know the purpose of hosting the event

As several reasons require arranging a business event, first and foremost you must identify your goals and for what exact reason you are hoping to have one.

By doing so, you can plan your schedule accordingly and promote what you need to put forward appropriately. Furthermore, you can set the right budget and invite the guests based on the type of event you are planning to host.

2. Select a unique venue

To make sure your event becomes successful, choosing a good venue is a crucial factor. It is best to host the event in a unique place that can make your guests feel special by being present at the event.

Ultimately, your venue selection can have a positive impact on the type of promotion you are hoping to do. Therefore, do your research and come up with a good venue to arrange your business event.

3. Provide delightful refreshments to your guests

As with any event, it is necessary to offer your guests tasty food after your event comes to an end. However, as this is typical with any type of event, providing meals at your event should be an amazing experience for your guests too.

To make it unique, you can arrange for a buffet with a variety of food items. This way your guests can choose the food based on their preferences.

You can get the best corporate catering services in Melbourne to fulfill the requirement of arranging a buffet. As they are specialized in this service, they can provide you with the best quality meals to make your event extraordinary.

4. Choose a suitable theme

This is another important aspect of a business event. Once you have set a budget and decided on your list of guests, you are supposed to come up with a good topic for your event and your method of implementation to put forward what you need to promote to the invitees.

You can have options like peer-to-peer learning with a panel of clients as well as promote your company in a manner that the invitees consider as a trustable place.

Additionally, you can involve the guests in something educational and entertaining at the same time. Overall, your event theme and format should be something out of the box and different from your previous events or events hosted by other corporations.

5. Promote on social media

Before the commencement of your event, you can promote your upcoming corporate event on social media platforms. Even though you can extend invitations for a limited number of guests, creating awareness on social mediais a wonderful idea if you are hoping to invite many guests.

You can create and upload event promotions videos and posters mentioning some basic information about the event.

Search engine optimisation or SEO is the process of making a web page easier to find, crawl and categorise. It is about helping the customers to find out the business from various other companies. SEO is an inevitable part of any digital marketing strategy. It is about the holistic move towards driving the consumers to the business with the help of online platforms. To do so, one should make sure that the website ranks higher in the SERPs (search engine result page).

If you are looking for a digital marketing company, you could easily find many of them online. They offer various services like digital marketing, website optimisation and SEO services melbourne. You could find one of the best companies and opt for their services so that the brand makes its strong online presence known to the audience. 

Working of SEO

The search engine is software that crawls through the webpage content. Unlike humans, search engines are text-driven. Various activities fetch the search engines results such as scanning, crawling and storing courses of action, recovering and measuring pertinence. For instance, some elements are known to build up a quality score like: 

●          Website URLs and names

●          Page content

●          Characteristics of Link

●          Meta tags

●          Page design

●          Usability and accessibility

Read on and find out how the entire cycle works.

●          Crawling: – Each search engine has software called spider or crawler which crawls through the webpage content. A crawler cannot see regularly if any new page has appeared or if the existing page is updated. Certain crawlers do not visit a webpage for one or two months. A search engine cannot crawl images, JavaScript, frames, flash movies, password-protected pages and directories. If there are a lot of these on various websites, it would be better to run a keyword simulator test to see if it could be viewed by the spider. The elements that are not crawled on would not be indexed or processed. It would be missed out on, by the search engines. 

●          Indexing: – After crawling, the spider stores the content on the indexed page in a huge database from where it could be retrieved once a related keyword or string is entered. Search engines keep doing this as it is their everyday work. At times, search engines fail to understand the content on the page. This happens when a webpage is not optimised.

●          Search related work: – With each search request, the search engine had to process. It means to contrast the key phrases searched within the indexed pages and stored in the record. More than millions of pages incorporate the same search phrases. Hence, the search engine measures the relevancy of all the pages and matches with what is indexed as per keywords entered in the SERPs. 

●          Algorithms: – When there is a search with a particular keyword, it sorts through the record which contains catalogued keywords and the URLs that are relevant to those keywords, estimate possible answers and reverts the pages with the words or phrases that are being looked for. The phrase could either be in body, content or in a URL that directs to the page. 

SEO & Digital Marketing 

If you take a glance, you might not find a difference between SEO and digital marketing approaches as both have similar functions and have the same skills. For marketing needs, the titles differ. 

SEO experts are engaged in bringing organic hits while digital marketing experts aim at the total online existence of the brand that goes beyond the SEO. The entire package might come under SEO packages as people understand this more easily.  The contemporary trend of SEO and digital marketing includes various services other than optimizing the website and performing search engine marketing. If we think of an example, various factors would need the help of SEO to select the right keywords like blogging, SEO content, behavioural marketing, contextual marketing and even mobile advertising. To have strong digital marketing, a proper SEO strategy should be in place. 

SEO & Integrated Digital Marketing

As the use of SEO is increasing day by day, it is turning out to be an essential aspect needed for the success of digital marketing. An expert could get a clear idea if they observe the changing pattern of SEO over the years since it first came into existence. Initially, when SEO was introduced, keyword stuffing, meta keywords tag and so on were the usual techniques needed for proper ranking on search engine pages. To gain more web traffic, anchor text associated link building and link buying took place. Later on, as social media became popular, marketing through social media and vertical search inclusion became the main methods of conducting SEO. 

Search engine algorithms get updated time after time to bring in more traffic. All the old tactics that were used are outdated now as algorithms keep changing. This makes it a challenging task. There is no static system for SEO that would stay forever. Thus, SEO is called a never-ending and evolving process. As customer behaviour changes, search engines too adapt to the change. However, down the line, SEO should focus on the target audience, their preferences and likes, website usability and proper optimisation. Some people only consider ranking in the SERP without thinking about the users. The spiders that crawl would notice this and if dishonest means like spamming are identified, there are chances for search engines to even ban the website. Hence, the major task is to give priority to the users or target audience. Look at how they would navigate to your website, how it affects the site’s popularity and the time they would spend on the website, including each page. 

All of this together makes SEO a huge work that should be done with ease. It’s ideal to daily schedule time into the routine for SEO purposes. When you are building a new website, a proper SEO strategy should be implemented. The importance should be given and proper optimisation should take place. Make sure to take care of all the elements in SEO. When the SEO strategy is well planned and executed, it would help the brand succeed and the audience would start noticing the brand, its website and products or services they offer. To know more visit Blurn.com Australia, Facebook

One of the big decisions you have to make regarding event planning is deciding on a venue. The venue needs to be perfect for the function and it should have the necessary facilities. In the early stages of planning, you can check for function venues and see what prices they offer for different dates. If you can be flexible regarding the date of the event, you may be able to get a better offer on the venue and save up on cost.

You should start looking for an event venue as soon as possible. You will get more options when you start early. The basic details you should have before selecting a venue are the budget, space requirements for the event and the estimated number of guests. If you can book the venue at least 6 months in advance, you will have sufficient time to plan out all other components. If you are organizing a local event, make sure that the venue is close to the residences or the workplaces of the attendees. If the majority of the attendees are from out of town, you should make that the priority and look for venues that are closer to the airport or the hotels that have booked. But you need to consider how they will be arriving at the event and the traffic conditions at the time of the event. All these things should be looked into before you confirm the venue. So make sure you look for transportation modes that easily access Murray River function venues. You can make sure that the attendees arrive at the event at the right time by giving proper driving directions, parking information and GPS maps to the venue.

The venue should have parking or valet parking for convenience. If the venue doesn’t provide parking, you can check for parking lots nearby that you can reserve. You need to ask for the maximum capacity of the venue so that you have an idea of whether it can accommodate your expected guest list. It is not recommended to go over the capacity of the venue even if the management agrees as there is certain fire and safety codes that you need to abide by. Another thing you need to check is whether the venue has a strong internet connection.

It is a lot easier if you can get the catering done from the venue as well. In this case, you may be able to get a better price from the venue as well. But make sure you test their food in advance so that you know what to expect. If you feel that the food is not up to the standard you are looking for, you can always go for a different catering service. But you need to clear with the venue management that outside food vendors are permitted. Ask whether the venue has a cleaning crew and whether they have furniture hiring services. This would make the planning quite easy for you. If the venue doesn’t provide furniture or linen you will have to hire them from a different company and that will include an additional transport cost as well.

Let’s face it: organizing an event can be excruciatingly stressful, and the pain multiplies if you lack event management experience. So, what are you going to do? Fortunately, you have the choice of organizing the event in-house (ouch) or hiring an event agency.

You could scoff at the idea of hiring a third party to assist with your case. A third-party company will never know your business as well as you and your team(s). How can people from another organization effectively organize your event if they have no knowledge of your brand?

No need to be concerned; a simple briefing during an introductory meeting can solve this issue.

Hiring an event agency to do the real work for you may turn out to be the best decision you’ve ever made. Finding someone you can rely on to prepare your case, on the other hand, can be difficult. Unless you know a brand by referrals, you have no choice but to choose an unknown agency and hope for the best.

And if you don’t have any suggestions, there are several ways to locate a genuinely successful event agency. Here’s how you should go about it:

Choose an event planner that is supportive with its content and innovative in its approach

Analysing how an event organization markets itself digitally is a good way to gauge its level of expertise. Clearly, an agency might simply use Google AdWords or banner ads, but is that sufficient?

Successful firms use content to provide much more value to their prospects and customers, which means they will not just attempt to ‘drive’ their services but will instead share their knowledge online. Original content can be found on the websites and social media networks of various organizations. Are they using their resources to create engaging blog posts or videos? Are they attempting to be helpful and add genuine value?

Examine the first meeting with agency members

Occasionally, red flags will appear right away. The agency members can be unresponsive, have an unfriendly attitude, fail to understand your needs, or send time-sensitive emails carelessly.

If this occurs, don’t ignore the organization right away; instead, consider whether you included all of the relevant details about your case and were clear enough about your criteria. If you believe you were, you should look for another event agency. You don’t want to deal for a hazardous or unprofessional company.

Consider how the company functions

Before you agree to terms with an activity agency, make sure you recognize how they work What is the preparation procedure? What are your responsibilities? What resources does the agency provide? What is its unique approach to logistics?

The solutions to these problems will provide you with a good indication of whether the event organization is consistent with your business and whether you share the same work values. This will make it fun for everyone.

Choosing an effective agency for your event will take some time, so identify your needs ahead of time and begin looking for an organization long before you need to schedule your event. Take your time to thoroughly investigate as many departments as possible. Keep exploratory meetings with them. Only after you’ve evaluated their responsiveness and job protocol should you make a decision.

If you are planning an outdoor event, there are many things that you will have to overcome for its o be successful. The weather is unpredictable and depending on the type of event that you are putting together; you will want to have different and unique features to it.

If you are planning an outdoor event that is not affected by things that are out of your control, here is a guide that you can rely on for the best outcome:

Find an outdoor structure

When you are arranging an outdoor event, you have to make user that it can be carried out no matter what the weather is like. To successfully get through this complication, the only thing that you have to do is to get a temporary structure. When you have a marquee in the venue, all of the guests will be protected from the weather conditions and the event can be carried on no matter the weather conditions are.

You will be able to find these structures in different shapes and sizes giving you the chance to find what you want without any hassle at all so that you can perfect your outdoor without being affected by any last moment complication that might arise.

Do you require a permit?

When it comes to the use of certain outdoor areas, you will require a permit before you go ahead and hire it. Therefore, it is always best that you check if you need a permit for the venue where you have planned to hold your event. When you do, it will always be easier for you to avoid any legal trouble that might come your way.

Check out the ordinances

It is important that you have a good died alone the ordinances that you have to abide by if you are planning to use any loud music. Get to know the time of the day where the music has to be stopped and how loud the music can be pleaded.

You can easily talk to the local authorities about the restrictions that you have to abide by so that you can decide if this venue is right for you or not.

Pay attention to the amenities that you have

When you are arranging an outdoor event, you have to be considerate about the outdoor amenities that you have for the guests. Again, the amenities that you are looking for should depend on the type of event that you are putting together. Therefore, think about what kind of amenities that you should have in your event so that you can easily find out if the venue that you have chosen is right for you.

How easy is it to arrange the event?

The next important thing that you should look into is how easy it’s for you to arrange the event in the chosen venue and if the venue matches with the plans that you are having for the event.

Celebrations can sometimes seem so incomplete without any décor! It does not matter what you celebrate, or what kind of a celebration, beautiful décor will always make it so much better!

Weddings and Engagements

Weddings and engagements are the first things that come to mind when you talk about decor. These are the type of events where different types of decor can be explored wonderfully, in so many ways. If you have witnessed family weddings and engagement ceremonies, you probably have noticed how most of them go out of the way to make their decor look exquisite and flawless.

The big day in your life calls for an unforgettable celebration, and one of the main ways you can make the celebration exceptionally beautiful is by putting up the most gorgeous décor one will ever see.

Birthdays

A lot of people do have grand celebrations of their birthdays. If you think about it edgewise, you will find that birthdays of babies and toddlers, as well as those of Teenagers are celebrated in a big way with loads of decor, great Food and drink, and entertainment. Setting up decorations for birthdays can be quite fun, too.

If it is a celebration of a baby’s or toddlers’ birthday, for instance, the décor part becomes absolutely fun to do! Again, there could be various expectations and fancies of clients where birthday decorations are concerned. In other words, most of them do take it seriously and will always look for the professionals.

Baby Showers

If you have been to a beautiful baby shower, you should know how gorgeous and graceful these celebrations are – most of them, at least. These celebrations commonly opt for colour-based décor – mostly pink or blue. Some of these celebrations are absolutely gorgeous, thanks to spectacular décor!

Commercial Events

Decorations for commercial events are certainly nothing like the above. In most cases, where events connected to business organizations in particular, are concerned, the décor is usually simple, elegant and charming, with subtle use ofcolour and combinations.

One might say that décor used in these contents are less ‘loud’. Often, there is not much extravagance in them, unless of course, the event or celebration is a big one Either way, they’d ideally seek options for  professional decor hire for events connected to business .

Schools & Colleges

Like the above, events celebrated by schools, colleges, and educational institutions are quite simple. When it comes to décor, there is usually a lot of thought given to how appropriate it is, and also, how affordable. In these cases, there is always a strict budget that they’d need to stick to, and so, they’d focus on getting up some affordable, yet beautiful décor.

Achievements

It does not matter what or how small – an achievement is an achievement! They are even celebrated at home, amidst family, and yes, there certainly can be some décor at the occasion. Again, some may want to take it seriously, and get a professional decorate the space, even if it means in a very small and simple way!

Celebrations are created in order to gather people to make a specific event, or occasion feel important. Celebrations are supposed to be a reminder that something you gave value to in relation to your life was achieved.

It could be in regard to a new business that you have started, a new extension to your already existing business, the day you are getting married to the love of your life, the day you are graduating and so on. It could be an individual milestone reached or maybe a family or group milestone, regardless of what it is, everyone likes to celebrate their achievements with their loved ones.

Factors to be considered in an event organization

The type and number of people gathered for a specific occasion vary based on the type of occasion that is being celebrated. For example, for a successful business dealing, you might invite your colleagues and maybe the closest of your family members. If it is a wedding, then you are most likely to invite your family and friends.

Based on how big the event is, the organization of the event would also happen. Based on factors such as the number of invitees, the purpose of the event and so on, the location of the event, the budget and similar factors will be taken into consideration. Once the location and date are finalized the necessary arrangements for the event would be sorted.

Contacting the right person

One of the drawbacks of organizing your own event is that, throughout you need to be on your feet making sure that everything is arranged and that everything is order. The problem with this is that you would have to spend half of your time checking on things rather than spending time with the guests and enjoying your time at your own party. The solution to these problems is to get in touch with party and event organizers.

These individuals would be able to help you by planning the entire event for you from scratch, and all you have to do is get in touch with them, and tell them exactly what you want. These organizers may assist you to varying degrees from making all the arrangements as per your liking, to being present during the event and handling everything from the seating, to food, extended to even keeping the guests entertained. For example, you can contact Gian Blundo MC and ask him to assist you in planning your wedding ceremony or corporate event.

Using the internet

You can get details of such organizers online. You can search for a company or an individual who works in this field, closer to your home. They would have their website which you can use to get details of what they do and maybe even the packages they offer.

You can also view their past work so you can have a glimpse of how good they are in carrying out their responsibilities. The added advantage is that some of these companies or individuals even have a review section, through which you can get details of whether clients have been happy with the job they did in bringing life to the party.