Advertising is essential for a business to catch the attention of potential customers and you need to have effective signwriting for this. There are many signwriting companies but selecting the right one for your business can take some time and research.
Think about what your signage needs are and your goals.
Maybe you are looking for exterior signs where people can see it and be persuaded to come visit the store or you may be looking for indoor signage that will help guide customers through the store. By having an idea of what you want the signage to do, you will be able to select a signage company with the right experience and specialisation. You can research for companies by searching signage company near me on Google and seeing what the results are. This will give you a list of possible companies in your local areas. Make sure to ask people you know whether it is business associates, friends or family members regarding signage companies. For example, there may be other stores in the same area that have quality signage. Once you have a few potential companies, you need to start your research. Look for companies that have a strong online presence. Check online reviews and ratings for their services.
When you read reviews, make sure to check both positive and negative reviews.
It is important to check how the company has responded to the negative reviews. It can be impossible to have positive reviews only and you will be able to understand how the company handles complaints. Make sure to visit the official websites of the signwriting companies and their social media profiles. You can go through their portfolio to get an idea of previous work and the social media profiles will have a lot of photos of their current work. Check how long they have been in the industry and the complexity of their projects. Have they done similar work to what you are looking for? When going through their portfolio, make sure to assess the use of materials, techniques for installation and design for the signage so that you have an idea of their eye for detail.
You need to select a signwriting company that has a high level of design capabilities.
Look for a company that has an experienced design team that is able to reflect your brand through the signage. This is something you can gauge from the work they have already done. The signage should be visually appealing and it should be relevant to the branding and the concept of the business. You can also contact potential companies you have shortlisted to see samples of their design work so you have a better idea of the quality of signage. Consider the materials they use and if they offer a variety of materials such as illuminated signs, vinyl, metal acrylic etc. Ask the company about the durability of the materials depending on environmental factors and general wear and tear. The company will be installing the signs as well so you need to ask what types of maintenance options are provided.